What you’ll read:
- All the ads we loved this month
From expressing our feelings with the F word to unorthodox ways of commuting, brands creatively encourage us to be true to ourselves.
Google: Helping You Help Them
Google’s new campaign shows a granddaughter reconnecting with her grandmother through their shared love of Australian football. We love how this emotional ad raises awareness about dementia and its impact on communities.
Walkers: Cut Out the F-Word
Entertainer and mental health advocate Ruby Wax challenges Brits to use the “F” word – fine – in response to “How are you?.” We love how this humorous ad encourages viewers not to bottle up their true feelings.
Diet Coke: Love What You Love
After taking a sip of Diet Coke, a woman’s hectic rush hour commute—on skates no less!— turns into a joyful glide through an empty city. When she comes to, reality she joyfully begins her journey home. We love this ad for its celebration of unorthodox commuting.
Cheetos: Hands Free
From automatic doors to voice-controlled appliances, Cheetos lovers inspire hands-free technology while trying to navigate tricky situations with orange dust on their fingertips. We love this ad for turning muse into mischief and playfully daring fans to ask whether Cheetle inspired hands-free technology.
Apple: Escape From the Office
Four work friends escape from the clutches of their demanding boss and start their own sustainable packaging business using Apple products. We love how this ad brilliantly uses the theme of the Great Resignation to promote Apple’s products and services.
IRN-BRU: Taste Debate
A young man declares his prom date looks prettier than a can of Irn-Bru. His date replies, “How I love its cream soda taste” starting a family-wide debate over its flavor. The ad ends with the tagline ‘Let’s just agree it tastes gorgeous.’ We love how Irn-Bru comically resurrects the age-old debate about the beverage’s taste.
Samsung: Fashion Week
Designer Charles Jeffrey of fashion label Loverboy, delegates tasks, approves makeup looks, and conducts fashion shoots in the dark using the Galaxy S22 Series. We love this fun-filled ad for its humor and tongue-in-cheek eccentricity.