What’s in this article:
- The 9th part of PostFunnel’s “Ads We Loved” series
- A round-up of ads from talking squirrels to cold calls from ‘Stone Cold’ Steve Austin
Welcome to the ninth part of PostFunnel’s “Ads We Loved” series!
Before we begin, make sure to check out the full series here.
Without further ado, let’s dive in.
Graze: Chief Eating Officer
Unilever owned health snack bar, Graze introduces us to its newly appointed furry Chief Eating Officer (CEO), who is passionate about making snacks healthy and helps graze to not just deliver great ideas – but ‘graze ideas’.
PETCO: A New Approach to Whole Health
In this entertaining commercial, PETCO imagines pets as people. A well-coiffed woman remarks that “their groomers work wonders for my confidence,” while a girl in red can’t seem to stop sniffing her date. Petco’s new ad emphasizes that just like humans, pets deserve to be well-cared for.
Zillow: The Journey
Drawing inspiration from Where the Wild Things Are, this emotional ad tells the story of a young girl who sees her moving experience as a mystical tale filled with mystery and danger. Using dark storybook imagery, Zillow captures the anxiety associated with moving to a new home and reminds us that moving can also be exciting.
Tide Cold Callers: Turn to Cold With Tide
Tide brings out the coldest icons in pop culture, Ice-T; and “Stone Cold” Steve Austin cold-call people to convince them to use cold water for their laundry because it’s better for the environment. This hilarious ad is an eco-friendly public service announcement on how people can cut their energy bills and help the environment by washing clothes with Tide using cold water.
Volvo: The Ultimate Safety Test
In this bold ad, Volvo spokesman ‘Bjorn’ gives us a glimpse into Volvo’s impressive safety tests over the decades and takes us to the arctic circle, where he asks whether a 100-foot drop qualifies as the ultimate safety test. A collapsing glacier provides the answer, interrupting the film with a stark reminder that climate change is the ultimate safety test.
Airbnb: Made Possible by Hosts
In this ad, Airbnb shows us real photos of photographer, Siân and her daughter’s trip to the countryside to stay in Superhost Sara’s farm. No doubt, this ad leaves us with a sense of nostalgia about trips we took before the pandemic.
Budweiser: Change is in the air
Set to the iconic Bob Dylan track, ‘Blowin’ in the Wind’, this ad starts with a close-up of a dalmatian as it is towed through a field of barley. As the camera pans out, we see Budweiser wind turbines and an announcement that Budweiser is now brewed with 100% renewable electricity. Cheers to a sustainable future!