Ads We Loved: April 2022

From plankwalking shipmates to the revival of classic tunes, these brands use humor to reach their audience

What you’ll read:

  • Snickers capitalizes on confusion brought on by hunger, Pringles brings nostalgia into their ads, Oatibix playfully reminds us of the health benefits of oatmeal, and Burger King points out the irony of plant-based chicken nuggets.
  • See what other ads captured our attention this month.

In this ad, two couples are playing a board game and  one of the women suggests a swap. Confused by the idea of ‘swapping,’ the other female player replies that she could be into it and asks if she would move in with the other woman’s boyfriend or it would be a one time thing. We love this ad for highlighting how moments of hunger can lead to slip-ups, mistakes, and disasters.

Pringles sends an 8-bit Pringlesonic Chip in binary code sound to remind us what the online world was like before the internet or metaverse became part of our culture. We love how this ad takes gamers back to the 8-bit home computing revolution sparked by ZX Spectrum.

In this tongue-in-cheek campaign, a shipmate pleads for a bowl of Oatibix before walking the plank. In the following scene,  the pirates are suddenly stranded on an island while the shipmate sails away.

We love how Oatibix uses a light-hearted pirate theme to playfully point to the benefits of Oatibix.

Burger King’s latest ad shows a wide range of people as they confront confusing situations. Should you delete a wrong message or send the wrong message by deleting it? Is Max a dog or a boy’s name? We love how Burger King uses dark humor and sarcasm to promote its plant-based chicken nuggets.

A customer walks into a Staples store to print a banner and says she “saw the sign.” Immediately, Staples staff cut loose and display retro dance moves like it’s 1993. We love how Staples takes a nostalgic trip into the 90s and revives a classic dance tune.

In this campaign, a voice humorously highlights how Earthday receives the same amount of  recognition as minor subjects such as Pizza Day  and Password Day.   The ad ends with the tagline -Earth Day needs more than just a 24-hour cycle. We love how Alpro reminds us to think about sustainability every day.

Sorcerer Supreme Wong battles to get Doctor Strange’s tuna-stained  Cloak of Levitation clean before Strange returns. The battle ends when Wong pacifies the cloak with a container of Tide PODS.  We love this ad for showing us that even a Sorcerer Supreme deals with stains.