What you’ll read:
- The top pet brands earn their social media followers by sticking with a few basic princples
- From diversity to color theory, here’s why they’re worth following
Social media remains one of the best ways for brands to engage with and grow their audience. With the explosion of TikTok, many companies revisited their social strategies – and some are creating truly unique content tailored for their audience.
Let’s break down some of the top pet brands on social media and see where each one excels.
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Paws.com prioritizes brand visibility
This company has a distinct signature on their posts . From its logo in the top center to similar graphics, Paws understands that consistent branded content intermingled with images of cute pets, memes, and shared posts is crucial to keep their Instagram content visible. While Paws doesn’t get a 10/10 on all company strategies, it gets the important things right: showcasing well-loved and well-cared-for pets.
Chewy compartmentalizes content for diversity
Chewy exploded onto the pet market in the mid 00’s and has maintained a high level of notoriety and market control ever since. Pet owners know them for their great prices and wide variety of products. Naturally, the brand’s social media accounts reflect the affable, accessible, and down-to-Earth qualities Chewy exudes.
Its TikTok is full of engagement from influencers and customers while its Instagram features lots of branded, eye-catching content.
However, it is Chewy’s YouTube channel that shows how much the brand cares about pets, their well-being, and their humans, too. With videos like “How to Brush a Cat’s Teeth” and “A Day in the Life of a Veteran and His Service Dog,” Chewy establishes that they care about pets and owners alike.
PetSmart TikTok has unique content with pet influencers
PetSmart is one of the biggest pet stores on the market, but it still made TikTok a priority. So much so that, in working with the algorithm, PetSmart released four separate videos saying “We made 4 videos. The first one you see is your new pet.” As we’ve noted before, Petsmart isn’t afraid to shake things up with relatable, pet-centric content.
This kind of playful intent gets people who might not be followers to engage with the content because you have to see all four possible pet options right? In addition, PetSmart collaborates with popular pet influencers such as @Thatcatbobbie and @mapleandmortycorgi for fun content.
Petshop by Fringe Studio uses color theory
Petshop by Fringe Studio is a more specialized vendor with novelty items and wholesale options. The focus on simplicity and creating fun-to-look-at goods plays into their social media strategy, too.
“Color Theory,” as applied in the design world, is a ruleset for how people communicate with color schemes. This goes for interfaces, artwork, and social media (of course). Petshop very much relies on a consistent color story with bright, airy images on its Instagram.
Not only are the images beautiful to look at, but they prove aspirational, as well. All of the animals are well-groomed l, posing with their toys in comfortable and expensive-looking places, and are cute as can be. The lack of videos and prioritization of still images sets them apart in a digital landscape that is heavily saturated with videos (TikToks, Instagram Reels, etc),.
Pets at Home opts for cross-platform strategies
This brand leverages cross-platform content sharing as well as user content. This strategy helps Pets at Home stand out from other Instagram accounts with more followers or higher engagement.Essentially, they use what they’ve got.
If you have a a large Twitter following and low Instagram engagement, design strategies around your strengths instead of trying to beat someone else where they have an advantage. Whether it’s due to eye-catching color schemes or brand visibility, these companies’ social media approach had us pet-iculary excited.