In this article:
- Tudum offers viewers a ton of extra content about their favorite shows and films
- Netflix gains even more data(!), improves personalization, and eliminates the middle name
Netflix’s new website, called “Tudum”, hosts consumer news about renewals, release dates, and extra content featuring its TV shows and movies. If you missed it, the word “Tudum” derives from the familiar sound that greets the viewer as they log on to the platform.
Does Tudum look good? Of course, it’s Netflix. Is the content well written? Come on. Does it have everything going for it en-route to success? Well, probably. But that’s not why we’re here.
We know the streaming mammoth has made questionable content decisions in the past (seen Red Notice?), but this one seems solid: you have (mostly) excellent content on your streaming platform – why not expand it and gain significant marketing benefits while you’re at it?
Benefit #1: If you build it, they will return
If only that sentence were true for all brands. For Netflix, it is, though. Whatever your genre, Netflix already offers you multiple reasons to return, but this gives viewers a new, great one and different from the others.
Of course, when Netflix realizes what future shows spark your interest, which old show you want back, and that your favorite star is The Rock (don’t deny), that data, pure gold for the proficient CRM Marketer, will be put to use. The brand will use this data to inform the viewer of their preferences, ensuring their return to their spot in front of the screen.
It also functions as a sneak peek for potential customers and provides a better overview of the available and future content to help them reach an informed decision.
Benefit #2: the personalization feedback
The streaming giant refers to it as “a place to discover more about your Netflix favorites.” That is undoubtedly the case, but that is a definite two-way street.
While you learn about why ‘The Power of the Dog’ star didn’t shower for 6 days (actual news item on Tudum), Netflix discovers just how much you love a certain kind of film. Yes, you might have watched seven others this week, but if you chose to expand that specific article, well, that does mean something.
That and more, for a more curated experience, users can log into Tudum with their Netflix account and consume more personalized content there. But by enjoying a personalized experience on Tudum, based on their actions on Netflix, they will in return enhance their Netflix account personalization by telling Tudum what shows they like, prefer, look forward to, or miss.
Benefit #3: Get the news from the source
Few men have bad reps like the middleman. Everyone wants him out, and Netflix is no different.
Netflix invites viewers to ditch that dude and get all your show and film news and updates directly from the source. That play helps the company gain more control over the narrative and messages while nurturing the habit of getting the news directly from the source, without middlemen (and women) journalists. Transparency is crucial for building that trust and allows the platform to bring the viewer closer and deepen the relationship in the future.