Clubhouse
Clubhouse became the shiny new trend on social media when its usage spiked to Despite competition from legacy social networks, Clubhouse says that it’s added 10 million users since mid-May and has a fully engaged community.
The social audio-only app offers awareness-building benefits to marketers through influencer marketing.
If you’re looking to build trust and transparency with Gen Z and millennials, Clubhouse could be worth looking into. Clubhouse stands out from other platforms because it allows brands to engage directly with their audiences. Restaurant Brands International, the owner of fast food chain Burger King, created their
Want to build an emotional relationship with consumers? Launching hosted conversations or host Rooms without specific topics might help you create an online community where consumers can connect with like-minded individuals.
If you’re exploring Clubhouse, keep in mind that consumers might leave the platform and take to Facebook and Twitter to offer their own take on the curated audio rooms concept.
The absence of most analytics, limited content moderation and brand safety protection issues makes Clubhouse a platform to step into with caution. Clubhouse can provide an opportunity to experiment with a new and innovative digital format to build customer relationships.
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Meme stocks
Meme stocks took the investing world by storm in 2021.
Characterized by their sudden rallies and volatile price swings on unusually high trading volume, meme stocks are people driven market phenomenon.
While meme stock stories helped spread brand awareness for Reddit, where the meme stock trade started and increased its valuation to $10 billion, meme stocks aren’t a marketing channel.
But if you’re interested in keeping tabs on how young consumers engage with finance and investing, you should consider paying attention to meme stocks.
NFT
Non-fungible tokens (NFTs) frenzy made world headlines this year as people paying extraordinary amounts for the right to own pieces of “one of a kind” digital assets. Beeple, a digital artist, sold an NFT for a whopping USD 69.3 million.
What’s an NFT?
An NFT is a blockchain-based digital file that allows “collectors” to own unique, limited-quantity artifacts that grow in value through a bidding process.
Marketers are already tapping into the NFT craze to market products, provide a new user experience, and increase engagement through virtual reality-like solutions. For instance, Burger King’s Keep it Real Meals NFT campaign taps into the excitement around virtual spaces to collect and trade NFTs. Customers can scan QR codes on each Keep It Real Meal box to receive special NFT rewards.
Looking at brands like Taco Bell’s NFT outing, consumers want to own branded goods in digital form. In March, Taco Bell sold 25 animated GIFs in the form of NFTs under 30 minutes on the platform Rarible.
Coca-Cola will donate profits from the auction of special-edition virtual ‘loot boxes’ of NFTs to the Special Olympics.
We also think more marketers will use NFT in product positioning in the entertainment space to connect with younger and digitally native customers.
Though NFT buyers remain small, pay attention to this space. If you’re an innovative brand, experiment with small digital-only collections, limited-edition collaborations, and in-game digital assets to audience response before rolling out a full-fledged NFT strategy.
However, marketers who are looking to get a slice of the NFT action will have to compete with other players in the NFT space, deal with the issue of environmental impact and the complexity in making NFTs.
Crypto
Whether you bought bitcoin or panicked about the crackdown on crypto, digital currencies are never far from the headlines these days. One emerging trend we’ve been watching is the spending of cryptocurrencies.
Cryptocurrencies are becoming mainstream as they allow consumers to transact with ease. 51%of cryptocurrency owners are more likely to shop with a merchant if they accept cryptocurrency as a payment option.
Big players are showing interest in stepping into the crypto payments world. Walmart is on the hunt for someone to develop a digital currency roadmap, and Amazon’s payments team is looking to hire a digital currency and blockchain expert.
Despite the ease digital currency brings to customers, the highly volatile nature of cryptocurrencies makes it risky for merchants. In early 2014,
Talk to experts in the cryptocurrency space to understand digital currencies, what they mean for the financial industry and the challenges involved in accepting them.
Should marketers continue investing in 2021’s trends?
When it comes to trends, you can’t care about everything. Recognizing underlying motivations behind trends and understanding why users are on certain platforms are key to structuring your approach to adopting trends smartly.