values

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Genuine Values: How Ethical Marketing Campaigns Attract Loyal Customers

Many brands in digital marketing ignore the ethical aspects of ad campaigns, but firm grounding in value-based messaging attracts valuable customers

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What Can Marketers Learn from Greta Thunberg?

At 16, Greta Thunberg built a global platform for climate change awareness using a keen awareness of authentic messaging

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Consumers Care About Your Company’s Values

Why cultural-social awareness has become so important for today’s consumers — and how your brand can use this trend to improve loyalty

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