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Google Search as a Store Window: a Cross-Channel Goldmine
The search giant is launching new shopping features that present brilliant opportunities to the smart marketing leaders
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Sunbasket Teams Up with Danny Seo for LTO Meal Kit
A collab that combines convenience, health, and FOMO for Sunbasket customers and requires special CRM attention
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Top Mobile Personalization Trends
Providing a personalized experience on mobile is becoming increasingly crucial as technology and customer expectations evolve
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Iceland Foods: Treating you to CRM Best Practices?
Analyzing the frozen food giant's basic relationship marketing tactics
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Beyond Keywords and Algorithms: 5 SEO Tips for the Modern Age
In 2020, there’s so much more to SEO success than stuffing posts full of key phrases
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How Simplicity Affect Customers’ Relationship with Brands
When it comes to the retail experience, today’s customers want no muss, no fuss
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Groupon vs. Living Social: Is Retention a Done Deal?
Welcome to Brand Prix #5, where we tested which deal site's retention strategy pays off more in the end
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Using Brand Personality to Delight Customers
If customer retention is largely the result of emotional connections, then why don’t more brands amplify the flavor in their communication touchpoints?
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6 Retail Gamification Tips That’ll Boost Your Loyalty
If you’re still clinging to traditional loyalty programs, now is the time to discard them and find new ways to personalize your customers’ experiences
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