TikTok

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Don’t Make Ads: Make Engaging Entertainment

Consumers want that joyful positivity in messaging. That’s very effective marketing!

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Creators’ Arms Race: TikTok Launches LIVE Subscription

The company extends its creator monetization opportunities

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TikTok Rolls Out a New Advertising Platform

Brands will be able to run ads alongside videos gaining in popularity

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Telecom Brands: Tap Into the Power of TikTok by Following AT&T & Verizon

AT&T and Verizon are crafting powerful content strategies to connect with customers on one of the internet’s most popular platforms

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How Pets Corner Stays Relevant By Committing to Values

From healthy pet food to carbon-neutral workplaces, Pets Corner is a perfect case study in staying relevant as a brand

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How to Nurture Existing Customers with Social Media Marketing in 2022

Social media marketing is already taking new shape in 2022. Here are the trends that will help marketers stay ahead of the competition

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Old Navy Turns TikTok Comments Into a Video of Its Own

The 60-second spot took a cue from comments on a viral video

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The Pet Brands Slaying TikTok in 2022

TikTok is a visual medium and these brands can always find their light

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Chewy is Throwing a Pet Party on TikTok

The pet food retailer is attempting to find new homes for cats and dogs, while also growing its TikTok presence

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Macy’s, Too, Embraces #StyleNotSize for Loungewear Line

Here's yet another huge brand that is prioritizing being relevant and is offering personal treatment to as many customer segments as possible

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The Do’s and Don’ts of TikTok Marketing Influencers

For B2C brands, TikTok can be a powerful marketing tool… or a disaster. It’s all in who you work with

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