Testing

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The 7 Biggest Testing Flaws in Marketing

Tests, on tests, on tests. Be sure to not mess up the best ways to learn about customer preferences

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Marketers, Avoid These 10 Major A/B Testing Gaffes

There’s more to A/B testing than setting up experiments. Here’s how to steer clear of the biggest pitfalls

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5 Major Testing Flaws to Avoid In Your Marketing Initiatives

While proper testing can lead to meaningful improvements, flawed testing can cause major problems for your business

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