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The 7 Biggest Testing Flaws in Marketing
Tests, on tests, on tests. Be sure to not mess up the best ways to learn about customer preferences
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Marketers, Avoid These 10 Major A/B Testing Gaffes
There’s more to A/B testing than setting up experiments. Here’s how to steer clear of the biggest pitfalls
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5 Major Testing Flaws to Avoid In Your Marketing Initiatives
While proper testing can lead to meaningful improvements, flawed testing can cause major problems for your business
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The CRM Contribution Metric: Know What Your CRM Is Worth
Top brands drive 33% of the revenue via CRM marketing. Want to know how you can measure your performance? Here are the important variables
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Lead Generation Metrics: Quality Over Quantity Or Vice-Versa?
“Should I focus on generating more leads, or higher-quality ones?” Some might consider this debate dead and buried, but it is actually still relevant
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Why Your North Star Metric Might Be Sending You South
There’s a fine line between focus and tunnel vision, and the north star metric seems to fall right on the border. Is it really best to have only one metric?
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Mastering Google Analytics: Don’t Be a Deer on the Freeway
Not all Google Analytics are created equal. Laser-focus on these three metrics that will actually benefit your retention efforts
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Agility Isn’t Just for Evolutionists
Today’s marketing landscape is a classic example of Darwin’s notion of the “survival of the fittest.” Only agile marketers will succeed
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When Going Guerrilla With Your Marketing Pays Off
With all the different marketing channels out there, sometimes you really need to get wild to get noticed. Here's how to do guerrilla marketing right
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Testing, Testing, A/B/C
There's a difference between what your customers want, and what you think they want. Here's what you need to do
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