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6 Retail Gamification Tips That’ll Boost Your Loyalty

If you’re still clinging to traditional loyalty programs, now is the time to discard them and find new ways to personalize your customers’ experiences

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Rethinking VIPs: When the 80% Suddenly Count

Traditional VIP programs are all based on the assumption that the 20% who spend the most count the most. But with the shifting sands of digital commerce more companies are discovering that the “low-value” 80% customer is quickly becoming the new VIP

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