Retention Analysis Archives

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Asking the Experts: The Importance of Retention Rate Analysis

Don't leave your marketing team screaming into the void. Performing a customer retention analysis is crucial for any business' survival

Adidas vs. Nike: Who Won the Race to Retention Excellence?

PostFunnel introduces its Brand Prix series: the competition in overall retail communication performance. First up: The two sportswear giants

5 Absolute Musts for 2017’s Black Friday

The holiday season is upon us, and with it - the massive shopping sprees. If you want to make sure you get upfront and not left behind, here are five tips you cannot afford yourself to not implement

Influencer Marketing for Retention: Avoid “One and Done” Campaigns

Traditional influencer marketing can draw huge crowds, traffic, and revenue. But there’s a problem: Harnessing its power for retention. If you want to achieve long-term ROI, here’s how…

The “Marketing Concept”: Why it Should Be a Compass for Your Business

We, as consumers, still, regularly and consistently, experience pitiful attempts at customer engagement, awful customer experiences, terrible customer service - and then are astounded, as business owners, when our customer retention levels suck. Why the disconnect?

Six Questions to Ask Your Marketing Automation Vendor

Finding the right marketing automation tool is one of the most significant aspects of any thorough marketing strategy. Narrow down your search with these six questions

5 Magnetic Retention Concepts + 15 Tools You Can Use Today

What are the best ways of doing so without wasting unnecessary time and money? PostFunnel to the rescue!

The Three W/H’s of Retention Via Content Marketing

In the age of ever-growing content distribution platforms, you can’t really expect to attract, convert or retain clients without offering them some added value in the form of content. What should you write about, how should you distribute it and who should you target?

The Price of Customer Diversity: Segment Or Wither

As your customer base grows, it becomes harder to know every one of your patrons. At that stage, you will no longer be able to implement a one-size-fits-all approach to marketing and engagement. Segmentation is your only hope, but it must be done wisely. Here's how you can excel at it