Promotions

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T-Mobile Introduces a Bundle of New Promotions

The internet and cellular company wants users to break up with their big internet provider

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When Fast Food Rides the Wave of Crypto

Burger King's brilliant move to offer crypto coins a rewards proved very, um, rewarding

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Finding Your Target Audience in 2021

Targeting every possible customer is impractical, if not impossible. Always seek out the ideal audience for each marketing initiative

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Carvel Turns Back the Clock for Father’s Day

Nostalgia marketing at its finest

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See How These 4 Huge Brands Are Nailing Their Christmas Promotion Strategies

Some discounts are better than others

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A Blast from the Past Promotes a New App

The new Domino’s ad is clever. See how it turns the classic sitcom Cheers into a modern-day pizza parlor

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Matching Promotions and Offers with the Right Customer Segments

While discounts and other offers aren’t going away, brands have moved on to campaigns tailored to specific members of their customer base.

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Another Black Friday, Another Dollar

Each year, comes Black Friday, the competition over the consumers' wallet get ever more fierce

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