Predictive modeling Archives

Featured

How to Ensure a Smooth Sales to Customer Success Handoff

An effective Sales to Customer Success handoff can make the difference between a one-time customer and a loyal fan

3 Ways Travel Brands Are Reacting to Coronavirus

As flyers cancel travel plans in record numbers, travel brands must emphasize quality service to maintain positive relationships

Churn Prediction: How Marketers Can Plan for Lost Customers In Advance

What can marketers do to predict and address customer churn in advance?

The Key Limitations in Calculating and Predicting CLV

Calculating and predicting Customer Lifetime Value may seem straightforward, but the margin for error is high when using inadequate methods.

Big Data Is Here to Help

Knowing your customers better, making increasingly sound business decisions, setting your brand up for long-term success… it all begins with big data

Asking the Experts: The Hidden Rules of Product Launching

How to prepare your marketing strategy before your product even launches: We searched for answers

Want More Conversions? These Trends Will Push You Forward

Push notifications are not just hype. They can fire up your marketing efforts and impact your bottom line. Learn how

To Meet the Modern Consumers, Marketers Must Get with the Times

Looking to attract customers and stay relevant with the ones you already have? Start meeting these modern consumer expectations

Catch A Social Glimpse into Your Company’s Future

There's no doubt you are using social media as a marketing tool. But unless you are looking at predictive analytics, you're missing out on valuable insights

Can Your CRM Predict the Future?

It's always easier to play it safe and only analyze data you already collected. But the true gems can be found in predictive analytics