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Analyzing The Makeup of Sephora’s Digital Marketing Strategy

Take a look at the marketing strategies the cosmetic behemoth Sephora uses to delight customers, drive loyalty, and build market share.

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3 Underrated Marketing Channels to Crush Your CRM Goals

Are you overlooking a channel that generates a 45% response rate?

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Armani, at the Edge of Technology

The luxury brand’s partnership with digital specialists Yoox Net-A-Porter is meant to make “relationship with the customer increasingly personal and direct”

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Client Onboarding in 2020: Keeping the Customer Engaged and Moving Forward

Make customers fall in love with your brand from the get-go, and they’ll stick around well into the future

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