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From the Vault: Multichannel Marketing

Here we curate our best archival items around a specific topic. Think of it as an ad-hoc ebook. This time: Multichannel Marketing

Marketing channels you should pay the most attention to and those you need to press the brakes on

For department stores, there’s little time left for subtlety. It is time for reinvention

Here's how to make your marketing strategy warm customers' hearts when the weather outside is frightful

The use of coupons in marketing is over 100 years old. Still, coupons abide. Here’s how to maximize their modern potential.

Will livestream shopping go the way of omnichannel marketing-i.e. a requirement for successful businesses?

Personalized marketing may be the best way to reach consumers, but poor implementation can do more harm than good.