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Let’s Get Personal
Four lessons marketers and sales teams can learn about personalization from Netflix
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3 Streaming Brands to Follow on Social Media
Netflix, Disney, and Twitch know exactly what it takes to get attention on social media
Read moreWhat an Ad-Supported Tier on Netflix Means for Advertising
The biggest player in the world of streaming could open a new avenue for digital video advertising
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The Do’s and Don’ts of Addressing Controversy (According to Netflix)
Over the past two decades, Netflix learned a thing or two about navigating a brand crisis
Read more3 Things to Like About Netflix’s Tudum (the Site, Not the Sound)
The streaming giant’s new website hosts news and extra content featuring its TV shows and movies while making complete marketing sense
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Marketing Lessons from TED Talks: The Creative Power of Intuition
Netflix CMO Bozoma Saint John loves data — but she also knows not to shut out intuitive thinking entirely. Here’s what she has to say about it
Read moreBuy Your Netflix At Walmart: But Who’s In Charge of the Data?
The exciting collaboration between the two megabrands is a win all around. Will it be leveraged for better CRM Marketing in the future by them?
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The Biggest Brand Gaffes in Recent History (+ How They Could Have Gone Better)
Good intentions don't always lead to great execution
Read moreNetflix Connects With Customers Through Art
Branded products based on movies and television shows have always appealed to fans. The Netflix approach adds a modern twist
Read moreNetflix’s Fast Laughs for Sharing
How to attract more viewers to your content? Highlight the funny parts and get people to share them
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