Multichannel/Omnichannel/Cross-channel Archives

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3 Underrated Marketing Channels to Crush Your CRM Goals

Are you overlooking a channel that generates a 45% response rate?

Rue21: How Come Opening Physical Stores is On Trend?

It’s 2021, and the retail brand is expanding its brick-and-mortar presence, especially in time for back-to-school. What? Here’s why

Old School Marketing Tactics VS Digital

A diet of Instagram and Facebook ads isn’t enough to reach today's omnichannel consumer. Throw in some old-school marketing to balance things

4 Emerging Marketing Channels to Watch

Are your business marketing channels behind the times?

Identify Social Use Segments in 2021

One size certainly does not fit all when it comes to social media reach. Here’s why

United Colors of Benetton: Embracing Online Millennial Shoppers

The iconic fashion brand is set to transform its digital shopping experience for its loyal customers

Omnichannel Personalization With CDP

Achieve your omnichannel marketing goals with CDP

Let Your Marketing Channels Work for Each Other

Start mapping the ways your data and channels can work in synergy and leverage one another. And your customers LTV while they're at it

The Marketing Benefits of Small Data

New technological advancements and privacy pushbacks suggest that big data has its limits. What might the future of small data marketing look like?

The New Face of Influencer Marketing: From Fake to Faithful

Social media has become an advertising powerhouse. But the shadow of ‘fake’ influencers looms large. Here are two ways to stay authentic… and profitable.