Featured
4 Stellar Examples of Inclusive Campaigns
The best inclusive campaigns have a clear message, speak authentically, and acknowledge diverse audiences worldwide
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Get Back Out There: 3 Campaigns That Perfectly Reflect Our Desire to Reconnect
Consumers’ urge to meet loved ones face-to-face post-COVID inspired these brands to envision what coming back together might look like
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The Dos & Don’ts of Inclusive Language
Removing unconscious biases from your lexicon is tricky, but it’s an important step towards inclusivity
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The Do’s and Don’ts of Addressing Social Issues in Messaging
Learn the essentials of tackling difficult topics in your marketing
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Marketing Amid Corona: 3 Crucial Steps You Must Take
Some aspects of digital marketing are becoming more important now. Don't neglect them
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Your Customers Are Human; Your Messaging Should Be as Well
The modern customer is far more familiar with modern marketing techniques than you might expect. The best approach is to treat them as human beings
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How Influencers Reshape Marketing Strategy
Influencer marketing has already evolved and will continue to do so. Make sure your brand is in gear
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Sprinkling Authenticity into Your Promotional Emails
A step-by-step guide to making your promotional emails more authentic (Part 2)
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Inject Authenticity into Your Promotional Emails
While generic mass-marketing lacks the luster it once had, it’s not completely ineffective. Let's lay out how you can use promotional emails better (Part 1)
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How to Create In-App Messages that Capture User Attention
These contextual best practices will help any loyalty marketer drive conversions using their in-app messaging tools
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