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How Your Marketing Team Can Evolve Through the AI Revolution
While many believe AI is a death knell for human marketers, this couldn’t be further from the truth
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The Rise of the Marketing Data Scientist
Tips for data scientists in the increasingly data-centric marketing world
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The Modern CMO as Personified by These Famous TV Characters
What does today's marketing leader look like? We took our favorite TV characters, mixed them together, and ended up with the modern CMO.
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A Song of Fire and Leads: How our Favorite GOT Characters Would Rule Their Marketing Team
To celebrate 8 years of incredible television, we took a few of our favorite characters and traded their war strategies for a place at the marketer’s table
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Grow Your Marketing Department: 5 New Roles to Watch
In recent years, the structure of the marketing department has drastically changed. 2019 won’t be the exception
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From Smart to SCRUM: Creating Alignment In Your Marketing Department
The larger your marketing department grows, the more likely it is to become disjointed and misaligned. Here’s what to do to keep everyone on the same page
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The Strategic Team Member Your Team Needs
A laser-focused target audience is your guarantee to ongoing conversions. Here's the most important step to take
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Building the Ideal CRM Team From Scratch
The most effective customer relationship management strategies pair CRM tools with a personal touch
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