Marketing Strategy Archives

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4 Telecom Brands Marketers Should Be Following

How four telecommunications companies are engaging followers across social media platforms

“Making Pet Parents Feel Seen”: The Data-Driven Philosophy Behind Petco’s Marketing

Connecting with pet owners is a central focus behind Petco’s marketing strategy

6 Ways Marketers Can Prepare for 2022 Right Now

The year is almost over — here’s how to get a jump on 2022

A Life-Size Barbie Convertible Drove into the LA Car Show

Toy giant Mattel has tapped into childhood nostalgia to boost holiday sales. Don't own the rights to an all-time favorite toy? You can still make some noise

5 Ways Burger King’s Sensational Marketing Strategies are Shaking Things Up

Read about Burger King’s Sensational Marketing Ideas - In an industry where competition is intense, Burger King pushes boundaries to get noticed

How Marketing Leaders Can Create Synergy With Sales Teams

The relationship between sales and marketing teams is changing, but one thing remains the same — consistent growth requires working together

The International Marketer’s Checklist

The five fundamentals to master before going global

Market Troubleshooting: What Didn’t Work During the Pandemic?

Not all relationship marketing strategies are created equal, but when done right they can yield positive results

The 5 Consumer Cohorts That Matter Most in 2021

Consumer spending habits changed in 2020, forging surprising cohorts that represent the new normal

3 Ways CRM Helps Marketers Who Are Working from Home

Working from home is the reality for marketers, but CRM can ensure you’re keeping up with your workflows