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How To Build a Data-Driven Marketing Culture
Modern marketing is data-driven, but many work cultures are not. How can brands implement data policies across organizations and diverse teams?
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Marketing for Mobile in 2021
More people are glued to their phones than ever. Make them just as attached to your campaigns with these techniques
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Don’t Let Perfect Marketing Be the Enemy of Good Marketing
Even with the best intentions, marketing campaigns can go awry. Here are some ways to respond to gaffes with grace
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5 Strategies to Drive Early Stage Growth
Focus your early-days marketing efforts around these proven pillars
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Agility Isn’t Just for Evolutionists
Today’s marketing landscape is a classic example of Darwin’s notion of the “survival of the fittest.” Only agile marketers will succeed
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Why Attributing ROI to Retention Marketing Campaigns Isn’t your Smartest Bet
Set a baseline, develop a strategy and analyze feedback: measuring retention marketing requires to dive deep into the data, but it’s crucial for your company’s growth
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