Which Metrics Should You Measure for Brand Awareness?
There’s only one way to measure customers’ familiarity with your brand: look at the data
Read moreThere’s only one way to measure customers’ familiarity with your brand: look at the data
Read moreWhy customer lifetime value is crucial for marketers
Read moreThe tools that help marketers determine their highest-performing web content can also shed light on ad campaign strategy
Read moreTake a look at the metrics that mean the most to a company’s bottom line, and how to tie these back to your marketing campaigns
Read moreCustomers frequently expect mobile apps to support loyalty programs. Make sure to keep these key factors in mind when developing your own service
Read more“Should I focus on generating more leads, or higher-quality ones?” Some might consider this debate dead and buried, but it is actually still relevant
Read moreAssessing a customer's value in advance can get your business on a whole new and lucrative playing field. Here is where you should start
Read moreIs your product’s NPS the ultimate measurement of customer satisfaction, or is it an oversimplified ruse? Are you an NPS detractor or promoter?
Read moreRFM analysis is a customer segmentation technique based on the Pareto Principle, and if you're still not using it - here's how you should start
Read moreThere’s a fine line between focus and tunnel vision, and the north star metric seems to fall right on the border. Is it really best to have only one metric?
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