Marketing Metrics

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Which Metrics Should You Measure for Brand Awareness?

There’s only one way to measure customers’ familiarity with your brand: look at the data

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Build Long-Term Relationships Using Customer LTV

Why customer lifetime value is crucial for marketers

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5 Must-Have Metrics When Choosing Content for Paid Campaigns

The tools that help marketers determine their highest-performing web content can also shed light on ad campaign strategy

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Metrics That Matter: Measuring the Effectiveness of Marketing Campaigns

Take a look at the metrics that mean the most to a company’s bottom line, and how to tie these back to your marketing campaigns

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How to Measure Loyalty Program’s ROI

Customers frequently expect mobile apps to support loyalty programs. Make sure to keep these key factors in mind when developing your own service

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Lead Generation Metrics: Quality Over Quantity Or Vice-Versa?

“Should I focus on generating more leads, or higher-quality ones?” Some might consider this debate dead and buried, but it is actually still relevant

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6 ways to Calculate and Assess Your Customers’ Future Value

Assessing a customer's value in advance can get your business on a whole new and lucrative playing field. Here is where you should start

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The Case Against Net Promoter Score

Is your product’s NPS the ultimate measurement of customer satisfaction, or is it an oversimplified ruse? Are you an NPS detractor or promoter?

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Why is RFM Analysis Important In E-commerce?

RFM analysis is a customer segmentation technique based on the Pareto Principle, and if you're still not using it - here's how you should start

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Why Your North Star Metric Might Be Sending You South

There’s a fine line between focus and tunnel vision, and the north star metric seems to fall right on the border. Is it really best to have only one metric?

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