Marketing Automation Archives

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To Succeed in 2021, Invest in Automated Tools and Human Talent

Know when to use the personal touch and when to flip the software switch

The Blind Leading the Brand: Identifying Gaps in Modern MarTech

Marketing technology has advanced in leaps and bounds, but it’s not without limitations. What are the most common examples, and can we even address them?

How To Build Customer Relationships and Return Business with RaaS

Robotics can help retailers process returns faster, credit their customers faster, and improve efficiency in so many ways. Read on to find out how

What Does Marketing Look Like Post-Automation?

Automation tools are essential for digitally engagement with customers. But once you've automated everything you can, what's left for the marketer?

How To Use Marketing Automation in 2019

With the assistance of marketing automation solutions, brands can reach customers and gather market intelligence more effectively than ever before.

How Automation Opportunities Are Shaping the Hospitality Industry

From instant check-ins to the robotic concierge, these automated services are changing the hospitality industry

What is Sentient Marketing and How Should You Embrace it?

Sentient marketing is a new term for data-backed real-time customer engagement, but is it ready to be deployed by today’s businesses?

5 Ways Today’s Telecom Giants Use Marketing Automation to Drive LTV

Telecom companies have been among the most vulnerable to technological disruption, but automation is now helping them better engage with customers

Don’t Brush Off Using Both Automatic and Direct Communications

Automated communications can reduce repetitive tasks, but personal interactions still have their place

7 Reasons Why Blast-Campaigns Are a Long-Gone Tactic

Gone are the days of one message for all. Get with the program or your business - and your bottom line - get left behind