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5 Things Data-Driven Marketers Do Every Day
A data-driven approach is more than adopting a certain mindset; it means taking daily actions that put data at the center of your operations
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What Marketers Can Learn From Tulsa’s Citizen-Centered Analytics
The city of Tulsa deployed a citizen-centered analytics measurement system to improve its services. Here’s what marketers can learn from the outcomes
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How Web Analytics Work in 2019
Web analytics is a primary method for understanding how people engage with the internet. That makes it an essential tool for marketers
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Why Customer Data Matters So Much for Your Business
Superior customer experience, better business decisions and all and all more effective marketing. Reasons why customer data is crucial for your business
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Can Your CRM Predict the Future?
It's always easier to play it safe and only analyze data you already collected. But the true gems can be found in predictive analytics
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Always Look For the Giraffes in Your Data
Marketing analytics can sometimes feel like a wilderness. But focusing on the "tallest" piece of data might not always prove useful
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