6 ways to Calculate and Assess Your Customers’ Future Value
Assessing a customer's value in advance can get your business on a whole new and lucrative playing field. Here is where you should start
Read moreAssessing a customer's value in advance can get your business on a whole new and lucrative playing field. Here is where you should start
Read moreWhat are the ailments of online marketers to-date? What metrics are they missing? How are they setting the wrong KPIs? We have the answers
Read moreQualitative and Quantitative analytics must not be an either/or choice for you - harness the strengths of each approach to your strategy's benefit
Read moreThere's no doubt you are using social media as a marketing tool. But unless you are looking at predictive analytics, you're missing out on valuable insights
Read moreMarketing analytics can sometimes feel like a wilderness. But focusing on the "tallest" piece of data might not always prove useful
Read moreNot all CTRs were created equal - when analyzing campaign results, you must differentiate between the stats to get a better understanding of their meaning
Read moreChurn is unavoidable, but these tips for setting the right rates will prevent many of your customers from leaving you for competitors
Read moreRetail conversion is a tricky business — you hardly ever get a second chance. If you want to see the customer again, you must work well and you must work fast. We're offering the two most important strategies you should apply
Read moreOptimizing your onboarding in the name of maximizing retention is a skillful combination
Read moreWhy do many marketers neglect to measure customer retention? Because it's tricky! Here are 5 metrics — complete with formulas — to demystify this matter
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