Marketing Analysis

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6 ways to Calculate and Assess Your Customers’ Future Value

Assessing a customer's value in advance can get your business on a whole new and lucrative playing field. Here is where you should start

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What the Dr. Ordered: Take the Pill of Professional Services for Good Health

What are the ailments of online marketers to-date? What metrics are they missing? How are they setting the wrong KPIs? We have the answers

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The Battle of Q’s in Marketing Analytics

Qualitative and Quantitative analytics must not be an either/or choice for you - harness the strengths of each approach to your strategy's benefit

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Catch A Social Glimpse into Your Company’s Future

There's no doubt you are using social media as a marketing tool. But unless you are looking at predictive analytics, you're missing out on valuable insights

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Always Look For the Giraffes in Your Data

Marketing analytics can sometimes feel like a wilderness. But focusing on the "tallest" piece of data might not always prove useful

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Click Rate Benchmarks for Different Industries — 4 Tips To Follow

Not all CTRs were created equal - when analyzing campaign results, you must differentiate between the stats to get a better understanding of their meaning

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If I Could Churn Back Time

Churn is unavoidable, but these tips for setting the right rates will prevent many of your customers from leaving you for competitors

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Retail Conversion — The Two Secrets to Success

Retail conversion is a tricky business — you hardly ever get a second chance. If you want to see the customer again, you must work well and you must work fast. We're offering the two most important strategies you should apply

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Why Better Onboarding Means Less Churn: Proven Tactics You Can Try Today

Optimizing your onboarding in the name of maximizing retention is a skillful combination

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Measuring Customer Retention: Five Magical Metrics to Demystify ROI

Why do many marketers neglect to measure customer retention? Because it's tricky! Here are 5 metrics — complete with formulas — to demystify this matter

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