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LTV

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Best Practices for Cohorting Customers by Lifetime Value

How can brands effectively manage multiple LTV cohorts, each requiring a unique marketing strategy?

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Don’t Overlook These LTV Fundamentals

The obstacles to calculating your customer lifetime value aren’t mathematical, but organizational

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5 Short-Term Techniques For Cultivating Long-Term LTV

Maximizing a customer’s lifetime value shouldn’t take a lifetime — sometimes short-term techniques can be just as effective.

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