Loyalty Programs Archives

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7 Reasons Why Omnichannel Retail Marketing is Crucial for Your Business

Omnichannel consumers are here to stay, and retailers who adopt this trend will win market share and remain relevant

The Best Examples of Retailers Reinventing Their Loyalty Programs

In the age of the customer, retailers are reinventing their loyalty programs to remain relevant

How to Measure Loyalty Program’s ROI

Customers frequently expect mobile apps to support loyalty programs. Make sure to keep these key factors in mind when developing your own service

Why Do Customers Leave Loyalty Programs?

Research suggests nearly 50% of customers abandoned at least one loyalty program in the last year. Understanding why is key to making sure it isn’t yours

For Best Results, Keep Loyalty Programs Simple

Easy enrollment, easy-to-earn rewards, and easy redemption can help keep a loyalty program top of mind for customers. Here's how you do it right

Level Up Your Customer Loyalty with Gamification

Don't mistake gamification of loyalty programs as a trend - it's here to stay and evolve, and you must evolve with it or you'll be left behind

Three Types of Loyalty Frauds That Could Cost Your Business Millions

Loyalty marketers looking to protect their brand’s bottom line need to be well acquainted with each of these cyber-threats

So, Ever Wondered What Customers Think about Loyalty Programs?

New data suggests modern loyalty marketers are failing to meet customer expectations when it comes to offer relevance and preferred medium. Listen and learn