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The Do’s and Don’ts of TikTok Marketing Influencers

For B2C brands, TikTok can be a powerful marketing tool… or a disaster. It’s all in who you work with

B2CRM News: Tim Cook VS Facebook VS Advertisers, and Amazon’s CGI Influencer

Watch: Apple's Privacy Day, new regulations for data collection, and how will you call your new home-grown influencer?

From the Vault: Marketing Influencers

Here we curate our best archival items around a specific topic for you. Think of it as an ad-hoc ebook. This time: MARKETING INFLUENCERS. Worth a bookmark?

Emily In Paris: 4 Things Marketers Can Learn, and 2 They Should Not

A Netflix original series that perhaps unintentionally can teach marketers some tres important lessons

The New Face of Influencer Marketing: From Fake to Faithful

Social media has become an advertising powerhouse. But the shadow of ‘fake’ influencers looms large. Here are two ways to stay authentic… and profitable.