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How Web Analytics Work in 2019
Web analytics is a primary method for understanding how people engage with the internet. That makes it an essential tool for marketers
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How Should You Measure Your Content’s Success?
Considering the quality side is taken care of, here's a list of quantitative measurements that can tell you if your content is connecting with your audience
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Metrics That Matter: Measuring the Effectiveness of Marketing Campaigns
Take a look at the metrics that mean the most to a company’s bottom line, and how to tie these back to your marketing campaigns
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Mastering Google Analytics: Don’t Be a Deer on the Freeway
Not all Google Analytics are created equal. Laser-focus on these three metrics that will actually benefit your retention efforts
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