Digital Marketing

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It Was WandaVision After All: How Disney+ Nailed Marketing for Superheroes

WandaVision wasn’t supposed to kick off Marvel’s latest superhero phase, but Disney’s stellar marketing made it work

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Are Sephora’s CRM Practices as Fabulous as Their Beauty Products?

We looked closely at the beauty retailer’s CRM marketing strategy. Can you guess how the brand scores against other brands when it comes to CRM?

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How True is VOO’s Love? 

We take a close look at VOO’s CRM strategy - Check how they rank against other brands we graded so far

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3 Facts About Generation Z All Marketers Should Know

Generation Z is entering adulthood. What can marketers do to prepare?

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The Do’s and Don’ts of Addressing Controversy (According to Netflix)

Over the past two decades, Netflix learned a thing or two about navigating a brand crisis

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Is iHerb in a Healthy Relationship With Customers?

We looked closely at the health and wellness brand’s customer relationship strategy. Can you guess how the brand scores against other wellness brands?

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Best and Worst of Telecom Brands’ Emails

See examples of the Top 5 best and worst telecom brand emails to find inspiration for your next campaign

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More Examples of How The Home Depot is Building Strong Customer Relations Post Pandemic

A quick view into the transformation The Home Depot has gone through to give customers what they want and need from a digital and data standpoint

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What Marketers Need to Know About Apple’s Privacy Changes

Relationship marketers stand to gain ground as digital advertising braces for the impact of iOS 14.5

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Hotel for Dogs

Four-legged ambassadors might just be the ticket to marketing to pet owners

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