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Marketers, Avoid These 10 Major A/B Testing Gaffes
There’s more to A/B testing than setting up experiments. Here’s how to steer clear of the biggest pitfalls
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From the Experts: The Secret To Successful Database Marketing
To deliver personalized customers' communications, you need a CRM platform.
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How to Boost your Sales with Customer Browsing Data
Tracking browsing data is common practice for many online brands. This data often gets buried in servers. But used correctly, this data can increase sales.
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The 2019 Guide to Customer Data Platforms
As customer data becomes more complex, Customer Data Platforms are now essential tools for managing user profiles.
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