Data collection

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Getting Back to Basics with Old-Fashioned Market Research

Technology has made it easier to gather information, but that doesn’t mean the essential steps have changed: Learn these six tips to collect the right data

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What Are You Doing to Fortify Your API Against Cyberattack?

APIs help web applications run more efficiently, but risk exposure to security flaws. What can API managers do about it?

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How Data Enrichment Can Transform Your Marketing Strategy

Data has become a force that moves mountains, but relying solely on first-party data can leave gaps you'll want to avoid

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5 Ways Real-Time Data is Reinventing Traditional Industries

Technology isn’t just changing how we view the world, it’s also changing how we do business. From health care to music, learn from these compelling examples

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Always Look For the Giraffes in Your Data

Marketing analytics can sometimes feel like a wilderness. But focusing on the "tallest" piece of data might not always prove useful

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Harness Data to Ensure Cooperation and Team Work

When you want to harness the energies of a large group of people to work together, give them a shared vision or a shared ideal

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Sharing is Caring: 5 Ways to Incentivize Customers to Share Their Data

In terms of data, it’s up to your business to incentivize data sharing so customers feel comfortable getting personal with your company

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This Is Why Marketing Automation Is in High Demand

For the most efficient, personalized, and data enriched campaigns, you absolutely must opt for marketing automation. Otherwise you'll find yourself in the dust cloud left behind by your competitors

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How Customer Data Drives the Future of Retail

In the stores of the future, technology and art will create the perfect customer-centric storm. Make sure you stay on top of the latest trends

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The Online Shopper: A Life in Data

The key to great customer retention is data-driven identification of different customer personas. Understand what makes each segment tick to conduct smarter, more effective customer marketing campaigns

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