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Watch Parties Become a Selling Point for Streaming Services

Connecting online while watching a show or movie adds a social component to an otherwise socially distanced activity

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How to Ensure a Smooth Sales to Customer Success Handoff

An effective Sales to Customer Success handoff can make the difference between a one-time customer and a loyal fan

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Seven Commandments for CRM in a Post-Corona World

Thou shall follow these seven rules for successful customer relationships

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Kiehl’s vs. Liz Earle: The Cross-Atlantic Cosmetic Battle

Welcome to our 9th Brand Prix, where we compare two cosmetic brands. One is American, the other is British. Who won the war? Read on to find out

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The Impact of COVID-19 on Influencer Marketing

These times of crisis give influencers greater scope and new audiences that can be channeled for good. See the latest trends, stats, data, and more

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Why Retailers Need to Hop on the BOPIS Bandwagon (And How to Go About It)

Learn how to optimize BOPIS processes throughout your organization

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The Dos & Don’ts of Recession Marketing

If you play it right, marketing can help your business stay afloat during economic uncertainty

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À La Cart Marketing

Is the future of grocery shopping already here? Now’s the time to get familiar with the Caper Smart Cart, an innovative shopping experience

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The Quick and Easy Experiential Marketing Guide for 2020

These five fundamental principles will help you successfully navigate this tricky strategy

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Five Technologies Reshaping Customer Experience

A look at some of the biggest ways tech is making an impact

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