Customer Segmentation Archives

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Back to School and Beyond: Nurturing Long Term Loyalty

Even though Labor Day is a month-and-a-half away, it’s already back-to-school season for these brands! Here’s what you should know

The fashion retailer's newfound popularity among Gen Z and Millennials is a treat for the company CRM-wise. Here's why

Got a lot of teens in your target audience? Check out their spending habits in key categories to shed light on who is winning teen business

Here we curate our best archival items around a specific topic. Think of it as an ad-hoc ebook. This time: Customer segmentation

Getting your customer segmentation wrong can ruin your business. Check these five segmentation pitfalls and make sure to avoid them

Devoting resources to understanding your customers is a smart investment in your company’s future

A big part of doing marketing right these days is asking your customers if they're OK

Empowering advertisers to revolutionize customer communication from a one-size-fits-all approach

How can brands effectively manage multiple LTV cohorts, each requiring a unique marketing strategy?

While discounts and other offers aren’t going away, brands have moved on to campaigns tailored to specific members of their customer base.