Customer feedback Archives

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Marketing Lessons from Non-Marketing TED Talks: 5 Ways to Listen Better (to Your Customers)

Every marketer understands the importance of listening to their customers — but it isn’t always easy

The Do’s and Don’ts of Gathering Customer Feedback

When gathered strategically, customer feedback helps businesses improve satisfaction and retention

3 Helpful Questions to Ask eComm Customers Post-Purchase

How can you take advantage of the gray area between when customers make their purchases and when they receive them?

You Can’t Turn Back Time – But You Can Make It Better Next Time

5 ways to get a second chance after a bad customer experience

The Power of Testimonials

Customer testimonials can help gain trust of prospective customers. Let's discuss the importance of testimonials and how to use them to influence prospects

How to Get More Value from Successfully Retained Customers

So, you’ve managed to slash your customer churn rates this quarter. Mission accomplished. Not so fast – there are more ways to benefit from loyal customers

How to Win at Post-Purchase Marketing

50% of consumers feel guilty about their purchases. That's where you come in with a well-constructed post-purchase messaging strategy. Learn the basics

The Role of Product Marketers in the Marketing Ecosystem

With finicky customers and startups killing big businesses, what role do Product Marketers play in customer retention, and why is it so crucial?

The Case Against Net Promoter Score

Is your product’s NPS the ultimate measurement of customer satisfaction, or is it an oversimplified ruse? Are you an NPS detractor or promoter?

How to Make Your Digital Strategy More Personalized

With consumers ignoring most of the marketing messages directed at them, it's hard to stand out. Here's what you can do to attract attention