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How PetSmart’s Transparency is a Winning Strategy

PetSmart knows that honesty is the best policy when animal health and safety are on the line

Spotify Wrapped is impactful not just because it’s personal, but because it’s also social

Well, sing for you! At least, kind of. Check out how Save Mart's use of delivery robots helps personalize a memorable customer experience

Fostering relationships is but one step in relationship marketing. Boost customer loyalty with the right strategies

A fun collaboration, plus a cute price tag, equals lots of media attention? Here you go, that's the recipe

It's pretty amazing to think it took them so long to come up with it, given the smell is so amazing

Zales and Vera Wang make it easier to put a ring on it

Artificial intelligence won’t replace marketing professionals, but it’s already supercharging their ability to connect with customers

Want to bake cookies but would like someone to help you through the process? How about a cookie coach?

It’s 2021, and the retail brand is expanding its brick-and-mortar presence, especially in time for back-to-school. What? Here’s why