Customer Engagement Archives

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Metaverse Marketing Seeks Long-Term Loyalty

See how brands are captivating audiences through the metaverse

When McDonald’s Went ABOVE and BEYOND to Keep Customers Happy

We can't all skip the global supply chain issues by marshaling 3 special cross-pacific flights. But we can all think outside the box

Audi Turns a Loss into a Win

The car brand paid attention and swooped in to right a wrong. So the real winner here may not even be the person who got the car

Did Your Brand Take Advantage of the Facebook Outage?

Non-life threatening crises like October 4th Zucker-fall present a unique opportunity for brands to show their human side. Here are a bunch of examples

Meet Ruth: Nestlé’s AI-Powered Cookie Coach Built for Engagement

Want to bake cookies but would like someone to help you through the process? How about a cookie coach?

Old Trick Done Well: Pokémon Special Edition OREOs

Pokémon's 25th anniversary is a great excuse to serve some "false scarcity"

How Dairy Queen Creates Social Engagement

The fast-food restaurant uses what it does best to interact with customers: ice cream

Time to Pre-order Your Yeezy Jacket on Gap

The fruitful collaboration sets the standard when it comes to creating demand peaks

The Do’s & Don’ts of Apologizing

Everyone makes mistakes. How you respond to them is what sets you apart

Finding Your Target Audience in 2021

Targeting every possible customer is impractical, if not impossible. Always seek out the ideal audience for each marketing initiative