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Ulta is Giving Brands a Peek Behind the Curtain

The beauty retailer is launching its own media network for ad buyers

Serving your customers well requires figuring out the truth behind the data you collect on them. The question is: How, exactly, do you do that?

From data scarcity and poor quality to having the right IT infrastructure and sometimes just plain old-schoolness, excuses are plenty

A variety of brands are finding effective ways to encourage customers to share data that gives them a clearer picture of their needs and motivation

Marketers can learn a lot from the boundless optimism of the hit Apple TV+ show

Modern marketing is data-driven, but many work cultures are not. How can brands implement data policies across organizations and diverse teams?

Push your influencer marketing forward with data

Artificial intelligence is here to stay in the marketing world — and it’s only going to get more advanced. Here’s where you’ll need to be using it

Watch: our weekly news highlights, part of the PostFunnel Insider series

Microsoft’s motive for the takeover is gaining the data advantage of a thriving social network