customer data platforms Archives

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The Marketing Benefits of Small Data

New technological advancements and privacy pushbacks suggest that big data has its limits. What might the future of small data marketing look like?

Big Data in Retail: How Customer Data Platforms Enhance The User Experience

Customers expect fast, useful, and personalized retail shopping experiences. Customer data platforms can help.

The 2019 Guide to Customer Data Platforms

As customer data becomes more complex, Customer Data Platforms are now essential tools for managing user profiles.

A Guide to Personalized Marketing In 2019

For decades, advertising campaigns were always based on what marketers believed customers wanted. That's all changed

Asking the Experts: Is It the Age of CDPs?

Marketers are learning the importance of customer data platforms for the future. These 5 pros explain

Why CDPs Fail: A Tale of Three Unfulfilled Expectations

All insight and no execution is cause for frustration, errors, and money lost. Learn why Customer Data Platforms are hard-pressed to keep their promises

A Beginner’s Guide To CDPs: What They Can Do For Your B2C Business

With the arrival of a new CRM vertical - the “customer data platforms,” marketers should be well versed in how they differ from incumbent martech solutions