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customer data platforms

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The Marketing Benefits of Small Data

New technological advancements and privacy pushbacks suggest that big data has its limits. What might the future of small data marketing look like?

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Big Data in Retail: How Customer Data Platforms Enhance The User Experience

Customers expect fast, useful, and personalized retail shopping experiences. Customer data platforms can help.

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The 2019 Guide to Customer Data Platforms

As customer data becomes more complex, Customer Data Platforms are now essential tools for managing user profiles.

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A Guide to Personalized Marketing In 2019

For decades, advertising campaigns were always based on what marketers believed customers wanted. That's all changed

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Asking the Experts: Is It the Age of CDPs?

Marketers are learning the importance of customer data platforms for the future. These 5 pros explain

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Why CDPs Fail: A Tale of Three Unfulfilled Expectations

All insight and no execution is cause for frustration, errors, and money lost. Learn why Customer Data Platforms are hard-pressed to keep their promises

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A Beginner’s Guide To CDPs: What They Can Do For Your B2C Business

With the arrival of a new CRM vertical - the “customer data platforms,” marketers should be well versed in how they differ from incumbent martech solutions

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