Customer Behavior Archives

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5 Soft Skills Every Marketer Should Have

These passive abilities may not seem as important as the skills you list on your resume, but they’re vital for marketing pros

Your customers share a ton of information on social media — but that doesn’t do you any good if you’re not paying attention

Make sure your branding is giving customers the right message that will lead to loyalty and conversions

It’s not what it once was, but the customer journey has evolved into an essential business tool

Experts weigh in on why they feel it’s an archaic approach

Learn how to build a buzzing online community with strategies from Sephora, ALDI, and Procter & Gamble.

Consumers are purchasing based on emotions, not logic. Here’s how you can build a strong emotional connection with your customers.

Shopping isn’t what it used to be. Here’s what consumers expect and what it’ll take to satisfy their expectations

Can you really tell what “customer centricity” looks like?

A few of the most effective Mother’s Day marketing campaigns from recent years with some takeaways for your own campaigns