Consumer Retail

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How Brands Offering Buy Now, Pay Later Campaigns Themselves

Let's take a look at how retailers promote this popular payment option to drive sales

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Old Navy Turns TikTok Comments Into a Video of Its Own

The 60-second spot took a cue from comments on a viral video

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4 Retail Trends That Shaped 2021

Higher prices, more spending, and those darn Out of Stock messages. And oh yes, there's Covid. Can brands beat these retailing challenges in 2022?

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Barking Up the Right Tree

Bark + REI is the latest collab that brings together two audiences that COULD make sense. Just don't forget to collect the data, will ya?

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Customer Marketing Lessons to Take from 2021

See what strategies brands are sticking with even as we return to a new normal

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NYC and LA Pop-Up Shops as Customer Data Enhancers

Hoka's two new temp stores are potential data goldmines for customer marketing that can increase Customer LTV by 33%

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HOKA’s Bold Approach to CRM Marketing

Two examples of how the premium performance footwear brand is strategically using CRM best practices to grow through its existing customers

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How Beauty Brands Are Leading the Marketing Industry to a More Inclusive Future

Some brands still struggle with diversity and inclusion, but the beauty industry is several steps ahead

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Ralph Lauren Taps into Changing Customer Behavior

The new RL rental clothing line takes a giant leap into sustainability and customer-centricity

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5 Brands That Moved Fast into Leading the Athleisure Space

The global fashion game has changed thanks to the unprecedented events of 2020

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