Client Psychology Archives

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The 5 Most Important Commandments of Customer Engagement

Marketers know that customer engagement tools have endless benefits, but few have grasped how to use them effectively. Keep these rules in mind

What Does Your Customer Service Say About You?

Research indicates the gap between companies' perception of their customer service, and their actual service. Don't compromise!

How to Use Transparency to Improve Customer Retention

Customers nowadays demand more information from their service providers. A refusal might cost you in retention rates

What Is Troll Marketing and Is It Worth The Risk?

With social marketing becoming a larger part of global brands' advertising strategy, troll marketing can prove to be especially effective - or destructive.

May The Most Loyal Sex Win

In the battle of the sexes, see how this gender war affects loyalty program strategies

Dealing With the Review From Hell

Customer reviews are an efficient marketing tool, but alas - they are not always positive

Don’t Creep Out Your Customers!

Just like in real life, you don't want to over-do it, or your users will take a step back. So what's the right amount?

The Pre-Purchase Magic: Nurture Loyalty in Your Future Customers

Your focus should be on creating a strong bond with them before you even begin to start thinking about longevity

VIP or Out!

Even though retailer have to create a caste system in their customer base, in order to internally understand each client's profile and potential, the customers want to feel special and valued. Each and ever one of them. Regardless of how much they spend. Learn how to pamper them without losing your head