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How Marketers Can Best Utilize Google Cloud Platform
Google Cloud Platform provides an assortment of technical and not so technical tools that can assist your marketing team in a variety of ways
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What Netflix Can Teach Us About Effective Customer Data Platform Use
Netflix manages one of the most pinpointedly focused customer data platforms on the planet. What lessons can it teach us about publicly available CDPs?
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Big Data in Retail: How Customer Data Platforms Enhance The User Experience
Customers expect fast, useful, and personalized retail shopping experiences. Customer data platforms can help.
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Navigate the Fluff: A Best Practices Guide for CDPs and Customer Retention
Customer data platforms do more than manage your data — with the right strategy, they can help you retain your most valuable customers.
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7 Innovative Marketing Tools to Drive Customer Loyalty
The 7 tools that make personalization possible
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