Subscribe

CDP

Featured

Map Out Your Customers’ Journey With a CDP

All customers follow their own paths to purchase. That’s why you need the insight into each one that only a CDP can deliver

Read more

Zero-Party Data: What It Is, and Why You Should Be Using It

The hype is real: ZPD can lead you to a much deeper understanding of your customers, enabling a truly personalized experience

Read more

Upgrade Your Marketing With a CDP

A CDP can prove your ROI within months in terms of the gains in customer engagement and conversion. Here’s what you need to know

Read more

How Smart About CRM Are You?

There are CRM marketers who are smart. And there are marketers who are SMART about CRM

Read more

How Marketers Can Best Utilize Google Cloud Platform

Google Cloud Platform provides an assortment of technical and not so technical tools that can assist your marketing team in a variety of ways

Read more

How to Overcome Dataphobia When Facing CRM

Finding the right balance between rational and irrational decisions regarding your data is essential to your success. Here’s why

Read more

Will Work For Data: How Brands Can Earn Consumer Trust

As new privacy regulations emerge, brands will increasingly be expected to earn consumer trust before data ever reaches a CDP

Read more

The Marketing Benefits of Small Data

New technological advancements and privacy pushbacks suggest that big data has its limits. What might the future of small data marketing look like?

Read more

Big Data in Retail: How Customer Data Platforms Enhance The User Experience

Customers expect fast, useful, and personalized retail shopping experiences. Customer data platforms can help.

Read more

Navigate the Fluff: A Best Practices Guide for CDPs and Customer Retention

Customer data platforms do more than manage your data — with the right strategy, they can help you retain your most valuable customers.

Read more
X
X
Chars: 0
Chars: 0
X

Let's Get Acquainted

Chars: 0
X

Get your free print edition!

Fill out your complete details below

Chars: 0
Chars: 0
Chars: 0
Chars: 0
Chars: 0
Chars: 0
X
Chars: 0
Chars: 0
TwitterFacebookLinkedIn