CDP

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Is Your Brand Ready to Scale Personalization and Double-Down on CRM Marketing?

If your business is growing, it’s time to decide whether CRM personalization is right for you

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The Kraft-O-Matic is Adding Data to Their Recipes

Kraft Heinz is working with Google to make a consumer data platform

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How Spotify Wrapped Shows the Power of Personalization

Spotify Wrapped is impactful not just because it’s personal, but because it’s also social

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When It Comes to Customer Data, Focus on Quality over Quantity

Customer privacy doesn’t have to be at odds with data quality

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For Leading Brands, Zero-party Data CRM Tactics Can Revolutionize Acquisition Efforts, Too

As the need for ultra-personalized marketing only keeps getting more and more obvious, brands realize how existing-customer-data can help to get new ones

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Why Brands are Realizing the Value of Zero-Party Data

A variety of brands are finding effective ways to encourage customers to share data that gives them a clearer picture of their needs and motivation

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Omnichannel Personalization With CDP

Achieve your omnichannel marketing goals with CDP

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Map Out Your Customers’ Journey With a CDP

All customers follow their own paths to purchase. That’s why you need the insight into each one that only a CDP can deliver

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Zero-Party Data: What It Is, and Why You Should Be Using It

The hype is real: ZPD can lead you to a much deeper understanding of your customers, enabling a truly personalized experience

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Upgrade Your Marketing With a CDP

A CDP can prove your ROI within months in terms of the gains in customer engagement and conversion. Here’s what you need to know

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