Campaign Measurement/Uplift

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From One Star to Starry-Eyed: How 3 Brands Turned Bad Reviews Into Successful Campaigns

A critical mass of online reviews can make or break any business, but negative feedback doesn’t have to be the end of the line

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Victoria Secret Is Changing Its Image

The notorious brand hired its first model with Down’s Syndrome for its new campaign

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4 Stellar Examples of Inclusive Campaigns

The best inclusive campaigns have a clear message, speak authentically, and acknowledge diverse audiences worldwide

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The Dos & Don’ts of Reddit Marketing

Here’s how to ensure Reddit marketing success

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The Biggest Brand Gaffes in Recent History (+ How They Could Have Gone Better)

Good intentions don't always lead to great execution

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3 Tips for Marketing Sensitive Topics

How to design campaigns for topics customers don’t like discussing in “polite company”

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How to Avoid a Personalized “Marketing Fail”

When personalized campaigns go wrong, the damage can be catastrophic. Always show caution when addressing the following topics

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Ads We Loved: Hot Ad Summer

Purring cats, psychic readings, and rap stars are the stuff the hottest ads for August are made of!

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What Marketers Should Learn From the Biggest Olympics Ad Disaster

“Dan & Dave” was meant to be a sure thing for Reebok, but then the unthinkable happened

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Etsy Gets Emotional and Strategic About Retention

It's another example of how putting CRM on a pedestal can lift other channels, too

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