Brand Strategy

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The Do’s and Don’ts of Building Your Brand’s Wikipedia Page

A Wikipedia page can be a major asset to your brand, as long as you use it wisely

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6 Ways Marketers Can Prepare for 2022 Right Now

The year is almost over — here’s how to get a jump on 2022

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Huel is One with Its Brand Values

Here’s how branding can help relationship marketing, and vice-versa

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The 5 Consumer Cohorts That Matter Most in 2021

Consumer spending habits changed in 2020, forging surprising cohorts that represent the new normal

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Acts, Not Ads: Dole Delivers on its Promise

It’s easy to talk the talk. But this brand actually walks the walk

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Beauty is in the AI of the Beholder

Is the new home skin-care AI-powered device, introduced in CES by L’Oréal, the future of customer retention?

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Building an Online Marketplace Strategy

Online marketplaces are grabbing a significant proportion of eCommerce sales. Use these tips to design a strategy that will make you stand out.

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Neuromarketing: Use These 3 Brain-Targeting Hacks to Sell More

Top-performing marketers don’t achieve success by chance! They understand how to tap into the brains of customers for powerful impact — Discover how, today

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Why More Companies Are Expanding Their Storytelling With In-House Studios

Learn why more and more brands are taking back control over their narrative

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10 Customer Retention Influencers You Should Be Following

Striving to improve your retention? Why go at it alone when you can learn from the best?

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