Brand Reputation Archives

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How to Survive a Reputation Crisis

If your reputation takes a blow, these steps will help you recover

More Than Fashion: How the Yoga Medium Defines Alo’s Marketing Message

The premium athleisure brand went all-in on influencer marketing and walking-the-walk authenticity strategy, on its way to achieving high brand loyalty

Beauty is in the AI of the Beholder

Is the new home skin-care AI-powered device, introduced in CES by L’Oréal, the future of customer retention?

5 Key Lessons from Starbucks’ Recent Rebranding

A dive into the ins-and-outs of a super-brand

5 Naughty Conversion ‘Dark Patterns’ to Avoid in 2019 (+ What To Do Instead!)

Tricking customers into buying through the use of misleading design and crafty wording isn’t a winning strategy — Yet, it still happens today