Brand Image

Featured

Why Glossier’s First Celebrity Partner is Olivia Rodrigo 

The beauty brand has decided to work with a celebrity who’s already a customer

Read more

McDonald’s Marketing Strategy: Staying Transparent While Under Fire

Read about McDonald’s latest marketing strategy: to counter negative brand perceptions with transparency — which seems to be paying off

Read more

12 Brand Personality Types To Consider For Revved-Up Retention

Is your brand TRULY memorable? Learn from market leaders how a vibrant personality is the key to leaving your competition in the dust.

Read more

The Do’s and Don’ts of Reputation Marketing

Your reputation is your most valuable asset — don’t neglect it

Read more

3 Key Takeaways from the Best Quarantine Marketing Campaigns

Set your brand apart using the secrets of these brilliant ads

Read more

Now This Is Some Next-Gen Brand Transparency

Together with Lee, H&M is out on a mission to create the most sustainable denim while being transparent about it all

Read more

SAS Shoes: How to Reinvent Your Brand with Authenticity

There’s a fine line between updating your brand image and staying true to your values. SAS shows us it’s possible to do both

Read more

Look Down: The Socks Market is Going Up

Some brands in the socks business are making noise. What's your excuse?

Read more

Ads We Loved: The Travis Meal, TikTok, and the Unfinished Billboard

Here are the best ads and campaigns from around the web (and TV) from the past month

Read more

888 vs. Betway – Who Won the CRM Match?

On Brand Prix #11 we compare two HUGE online casino brands that are on the forefront of the global gaming market. Who will be the big winner?

Read more
X
X
X
FacebookTwitterLinkedIn